Guangzhou, China: Uganda is set to host a delegation of top Chinese coffee industry players from May 12–22, 2025, for a national origin tour aimed at deepening trade ties and showcasing Uganda’s coffee sector firsthand. This high-level visit comes at a pivotal time, following a dramatic surge in exports to China during the first three months of 2025.
Cupping Session.
According to a report by the Ministry of Agriculture, Animal Industry and Fisheries (MAAIF), Uganda exported 35,532 bags of coffee to China in March alone, up from 12,264 in February—a 190% increase. This leap positioned China as Uganda’s second-largest coffee market in Asia, surpassing Japan, and 6th globally, overtaking Belgium and Spain.
Henan.
This exceptional growth reflects the success of Uganda’s coordinated efforts in economic and commercial diplomacy—anchored by the Embassy in Beijing, the Consulate General in Guangzhou, and MAAIF that are closely aligned with the Ministry of Finance’s call to leverage diplomatic missions in advancing the country’s 10-fold economic growth strategy.“Our missions abroad must be the frontline brand ambassadors for Uganda—driving tourism, investment, and exports,” said Ramathan Ggoobi, Permanent Secretary and Secretary to the Treasury. “What we are seeing with coffee in China is exactly the kind of outcome we envisioned.”
Coffee Cupping.
“We scaled up participation in coffee expos, hosted cuppings, and held targeted discussions with buyers,” said Doryn Negesa, MAAIF Principal Marketing Officer in China. “Our objective has been clear: position Uganda as a trusted origin for high quality, traceable, and sustainable coffee.”
China’s rise in Uganda’s export rankings is not just about volume as it reflects a shifting preference within the Chinese market. While Robusta remains dominant, Arabica’s share has grown steadily, increasing from 6.8% in January to 15% in March. This indicates expanding demand for premium, specialty coffees—a space Uganda is well positioned to supply.
Ugandan Coffee in Henan Unboxing.
Consul General Judyth Nsababera commented, “Our mission has focused on opening market pathways. We hosted three business delegations and secured high-level meetings with importers, reinforcing Uganda’s credibility as a reliable and scalable origin.”
Ambassador Oliver Wonekha added, “Last month, we witnessed the unboxing of Ugandan coffee in Henan, Zhengzhou—a clear sign of progress. This growth proves that economic diplomacy, when aligned with sector goals, translates into real trade outcomes.”
As Uganda prepares to receive the incoming Chinese delegation this May, the focus is on consolidating this momentum: deepening commercial relationships, expanding Arabica exports, and ensuring China becomes not just a growth market—but a long-term pillar of Uganda’s coffee trade strategy.