Kampala, Uganda: The Uganda Institute of Banking and Financial Services (UIBFS) has officially launched its new brand identity, marking a significant milestone in its 12-year history. The rebranding ceremony, held at Mestil Hotel in Kampala, coincided with the institute’s 12th annual graduation ceremony, where 358 students received their diplomas.
According to Mrs. Goretti Masadde, CEO of UIBFS, the rebrand reflects the institute’s renewed vision, enhanced digital offerings, and commitment to empowering professionals in the banking and financial services sector. “This rebrand is more than just a new logo or look—it’s a statement of intent. We are stepping into a future where UIBFS is not only the custodian of industry knowledge but also a driver of innovation, sustainability, research, and consultancy,” she remarked.
The Board Chair of UIBFS and Managing Director of Housing Finance Bank, Mr. Michael K. Mugabi, echoed this sentiment, noting that the transformation signifies the institute’s resilience and dedication to staying relevant in the dynamic financial landscape. “This new identity mirrors the growth and evolution we have achieved over the years. It is a rallying call for all stakeholders to embrace the future of banking and finance with renewed purpose,” he said.
During the event, graduates from various professional banking and financial services programs were recognized for their hard work and commitment to advancing their careers. The Council President, Dr. Fabian Kasi, who is also the MD of Centenary Bank, shared his remarks, expressing pride and joy in the institute’s achievements. “I am also very proud to witness the fresh look and feel of our Institute—a rebrand that reminds us that we must always grow and change. The new tagline, Learn. Transform. Lead., speaks directly to the journey we ask each of you to take—to continue learning, to embrace change, and to step up as leaders,” he said.
The Guest of Honour and Patron of the Institute, Mr. Michael Atingi-Ego, Governor of the Bank of Uganda, commended UIBFS for being at the forefront of financial inclusion and dispensing financial knowledge to Ugandans. He expressed pride in the institute for embracing change. “As Patron, I have seen the Institute continue to position itself as a beacon of excellence in banking and finance education, and this fills me with pride. Graduands, as you step into the next phase of your journey, I urge you to embrace the spirit of transformation. The industry you are entering is always evolving—shaped by technology, data, sustainability concerns, and new consumer expectations. Your task is to lead that evolution with integrity, creativity, and courage,” he said.
A total of 358 students successfully graduated this year from UIBFS, comprising students who undertook academic courses as well as short certificate programs. Notably, the institute has recorded a 23% increase in student intake compared to last year, demonstrating its commitment to accelerating professionalism and inclusion in the banking and financial services sector.
The official brand reveal sets the stage for UIBFS’ next chapter, which is to continue fulfilling its mandate to be a center of excellence in the financial sector through innovation, financial sector and broader partnerships, and the implementation of environmental, social, and governance (ESG) principles.
