Unilever Uganda has unveiled its Back-to-School campaign, endeavoring to illuminate the path to a brighter future for all Ugandans.
Aside from the high-quality products, Unilever is making a tangible investment in education and hygiene by offering a complimentary school bag with every qualifying purchase of Ugx. 55,000 on select essentials like Geisha naturals soap, Pepsodent toothpaste, Vaseline jelly, OMO powder, and OMO bleach – a multipurpose bleach and disinfectant.
Investing in the education of a child is a profound commitment to the future. It is the cornerstone of societal progress and individual growth. Unilever’s Back-to-School campaign reflects our dedication to supporting families on this critical journey.
“The campaign emphasizes the symbiotic relationship between education and essential hygiene, acknowledging the role they play in creating a conducive learning environment for Ugandan children. This initiative goes beyond being a mere giveaway; it is a means of empowering parents with additional resources to contribute to their children’s education.” Kabugo Emmanuel, Category and Channel Development Manager at Unilever noted.
Wangechi Gitahi, Head of Marketing- Unilever said that, “Empowering your child with education is not just an investment in their future; it’s a testament to your belief in their limitless potential. In the classroom, they don’t just learn, they grow. As a parent, you’re not just providing, you’re paving the way for dreams to take flight. Every book, every lesson, every moment invested in is a steppingstone towards a future filled with possibilities. So, embrace the journey, invest in their education, and watch as you sow the seeds for a lifetime of success.”
The campaign offers are available at several participating supermarkets across the country.