The 27 year old singer while performing at the Ultra South Africa music festival in Johannesburg first collapsed.
He however got up and continued to perform but didn’t last even more than 10 seconds up.
Costa Titch collapsed for the second time and this time didn’t get up.
Revellers and security can be seen rushing to his rescue.
The singer had actually put up an energetic performance before collapsing and dying.
It’s not clear what exactly caused his death because his family nor management are yet to release an official statement.
His biggest song is called Big Flexa and so far has over 45 million views on YouTube.
Costa Tich has also done a remix recently with American singer Akon.
He performed in Uganda last year in November at a show headlined by Jamaicam dancehall singer Beenie Man.